PROBLEM

The client and CEO of Stoic Beauty, Maria, requested a custom box design for the new skin serum collection called the ‘Skin Cycling Bundle’. She wanted it to follow her current brand identity’s organic “magical alchemist” vibe, with simple typography and icons/illustrations that communicate the “skin cycling” message.

SOLUTION

1. Designing a template from scratch based on Maria’s product (skin serum bottle) dimensions.
2. Creating illustrations that represent + encapsulate brand values (plants, geometric shapes, astronomy, etc.)
3. Refining and/or re-designing all provided digital + creative assets to fit the layout + new theme.

KEY INSIGHTS

1. Strict margins must be followed when designing layouts for packaging materials like boxes.
2. Some colours and line thickness variations are not visible when physically printed onto a kraft box. Final layouts had to be adjusted accordingly.
3. This specific collection ended up being one of their “Best Sellers” as seen on their website here: https://stoic-beauty.ca/collections/best-sellers/products/ultimate-skin-cycling-bundle

(DISCLAIMER: Skin serum bottle labels designed by third party. Product photography completed by third party.)