Fit Me (Fitness Franchise): Logo Design Project

A commissioned project to re-design the original ‘Fit Me’ logo. The client requested a modern, legible logo that maintained some equities of the original (i.e.: colours, angle, font choice, etc.) The new logo utilizes the same angle + colours as the original, but is cleaner, more legible, and can be easily reproduced in many different mediums & sizes.

SCOPE OF WORK:

concept development

vector illustration

typography design