BOBA BOY – MENU REDESIGN

Commissioned by franchise owners to redesign their existing drink menu. Focus of the design was to use muted colours to create a clean visual contrast between text and image. A round typeface is used to represent the modern, youthful vibe of the bubble tea shop – a hot spot for food & drinks located in the heart of downtown Toronto. Final layout is far more legible than the previous menu design that was being used by franchise owners. The redesign also uses a clearer grid structure as well as better typographical hierarchies.

SCOPE OF WORK:

concept development

art direction

copywriting

photo editing

design layout