PROBLEM

How do we encapsulate the values, morals, and work ethic of employees of the Innovation Lab as a whole, AND highlight the larger impacts of the Lab’s services and initiatives?

SOLUTION

1. Conduct interviews to gauge how employees feel about being a part of the Innovation Lab, and what it means to them to be an integral part of such an initiative.
2. Incorporating feedback into illustrations and design iterations to best represent the ideas that were brainstormed by the employees + our creative team: collaboration, innovation, dynamic thinking, positive energy, analytical thinking, and more.
3. Refining and re-designing the outdated web assets into vibrant, visually cohesive illustrations that best reflect the Lab’s initiatives and provided services.

KEY INSIGHTS

1. Since these design assets were created to be used across the Government of Canada’s website, they must be in compliance with AODA standards: must pass AAAA colour contrast check, tag all alt text, detailed captions where necessary, must be screen-reader friendly for people with reading disabilities or visual impairments, etc.